I agree with the statement that the average coach is becoming more aware of sports psychology, as I believe, and saw through our reading this week, that the field is growing and becoming more widely known. I also agree that many coaches simply fall back on the ways that they were coached, rather than trying to create a new and unique coaching technique. Sometimes, this can be good, however, with advances in our field, such a sports psychology, many times we need to keep ourselves up-to-date with new and effective strategies.
In utilizing sports psychology to interact with our students (if you are a physical educator), or clients (if you are a trainer), and student athletes, we can help them to become more mentally aware of the processes that occur in training and competition. We, as coaches, trainers, and educators can also be more aware of ways to coach our athletes in ways that will enhance and benefit their performance.
Many coaches who chose to coach the way that their coaches coached them, may miss out on utilizing the knowledge of knowing how athletes' psychological factors might affect their skills, and how physical activity might enhance psychological development of their athletes. In my experience at my own high school site, many newer teacher/coaches have been hired, and I think that the area of sports psychology is being explored and used much more by these coaches.